Lunar Mountain
Logo Design, Style Guide, Copywriting and Billboard Design
Lunar Mountain is a retro camping gear company. Target audience was Gen X and millennial. Brand colors chosen were Luna Blue and Funkadelic Orange to give this company a retro look. Filmotype Maxwell is an interlocking typeface that was launched by Filmotype in the 1960’s. This typeface gives Lunar Mountain a nostalgic vibe. Using slang from past generations gives this style guide a groovy vibe. Billboard design echoes the voice created in the style guide.
Mood Board
Logo Design
Word Mark
Combination Mark
Word Mark Color
Combination Color
Style Guide
Style Guide Front and Back Cover
Style Guide Inside Spread
Style Guide Inside Spread
Digital Billboard
Outdoor Billboard
